Falken is a young Japanese tire brand in the global market. With the help of Sumitomo Rubber Industries, the brand has managed to penetrate the 4×4 and racing segments. Its impressive popularity in the United States is due to the Wildpeak AT3W model that has conquered the hearts of all off road lovers. It also has a model of tyres designed for high speeds called Azenis. Falken in New Zealand is operated by the major tyre chains in most regions of the country.
1.- Falken Tyre Shop New Zealand
1.1.- Falken Auckland
1.2.- Falken Canterbury
1.3.- Falken Wellington
1.4.- Falken Waikato
1.5.- Falken Bay of Plenty
1.6.- Falken Otago
1.7.- Falken Manawatū-Whanganui
1.8.- Falken Northland
1.9.- Falken Hawke’s Bay
1.10.- Falken Taranaki
1.11.- Falken Southland
1.12.- Falken Tasman
1.13.- Falken Nelson
1.14.- Falken Gisborne
1.15.- Falken Marlborough
1.16.- Falken West Coast
2.- Falken Tyres Models
3.- Falken Tyres History
Falken Tyres Waikato
Falken Tyres Bay of Plenty
Falken Tyres Otago
Falken Tyres Northland
Falken Hawke’s Bay
Falken Tyres Taranaki
Falken Tyres Tasman
Falken West Coast
2.- Falken Tyres Models
▷ Falken Azenis RT660: this is Falken’s Extreme Performance Summer tire developed for motorsports enthusiasts, participants in track days, or any driver looking for competition-ready levels of dry traction and handling.
▷ Falken Azenis FK510: this is Falken’s Ultra High Performance Summer tire developed for the drivers of sports cars, sporty coupes, performance sedans and modern muscle cars who want dry and wet traction and handling in a refined package.
▷ Falken Wildpeak H/T02: Featuring rigid tread blocks and a rugged upper sidewall, the H/T02 is built to meet and exceed the demands of today’s pickup truck drivers, from construction site activities to towing and hauling duties.
▷ Falken ZIEX ZE960 A/S: The versatile ZIEX ZE960 A/S delivers exceptional performance and responsive handling in any condition. Flask Siping provides enhanced hydroplaning resistance and wet weather grip throughout the life of the tire, while Canyon Groove technology enhances snow traction without disrupting a smooth ride.
▷ Falken SINCERA SN250 A/S: Using Falken’s proprietary Dynamic Range Technology (DRT), the SN250 A/S ensures maximum grip at a wider range of operating temperatures for exceptional dry and wet traction. Strategically placed tread blocks balance harmonics to reduce tire noise for an impressively quiet ride.
▷ Falken WildPeak A/T: The WILDPEAK A/T TRAIL is built for adventure, delivering rugged off-road capability without compromise on the open road.
▷ Falken Wildpeak M/T: The M/T features Falken’s proprietary three-ply DURASPEC™ Sidewall Technology developed to sustain the most punishing off-road conditions. DURASPEC™ also features two high ply turn-ups that provide an additional layer of protection and durability.
3.- Falken Tyres History
Falken Tire is a brand of passenger car, light truck, and medium truck tires owned by the Japanese company Sumitomo Rubber Industries (SRI). It was launched in its native country of Japan in 1983, and was introduced to the North American market two years later and in Europe in 1988.
Sumitomo is a rubber industry manufacturing company that is based out Japan and is probably one of the largest rubber manufacturer industries in the world. Sumitomo has just been at the forefront of everything and anything rubber related. And when they decided to start getting into more heavily they partnered with any company that they could.
Sumitomo originally got involved with Dunlop tire manufacturing in 1909, they just decided to create a partnership and it worked very well for them for a very long time. As the years progress, the two companies essentially became friends with benefits, they just continued to grow and intermingle either in Japan or just throughout the world.
Dunlop and Sumitomo essentially reconfigured and split partnership ways and Sumitomo turned into SRI. Which is Sumitomo Rubber Industries and Dunlop still considered to be a brand that they use and develop and produce. Today Dunlop belong 75% to Goodyear and 25% to Sumitomo.
Sumitomo and Goodyear had a pretty long lasting relationship, it lasted about 18 years. In June 2015, Sumitomo and Goodyear announced that they would dissolve their worldwide partnership. As part of the deal, Sumitomo bought Goodyear Dunlop Tires North America, and began produce Falken Tire-branded tires in January 2016.
Falken really didn’t enter the market like a lot of other companies usually do. You see when a tire manufacturer company comes into a market; they usually come out with like a bunch of marketing money, a bunch of plans to integrate into the consumer world. Falken didn´t do that, they only just jump to the motor sport world.
Falken started made tires only for race car drivers and then start made tires for consumers. That´s why Falken is just known as an ultra-high performance tire that specializes in racing.
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