Cambridge Tyre & Alignment
Phone: +64 7823 1494
Tyres Brands: Goodyear, Continental, Cooper Tires, Yokohama, Khumo, Hankook, GT Radial
Address: 6 Anzac Street, Cambridge, Waikato.
Opening Hours: Monday to Friday: 07:30 – 17:00, Saturday: 8:00-12:00, Sunday: Close.
About Cambridge Tyres & Alignment
It is a company specialising in the tyre industry that provides the best advice and attention for your vehicle’s care and safety while driving. With excellent service, they can help you select the tire that best suits your budget and needs. They will be waiting for you to check your vehicle and repair it as you wish so that you feel safe and calm wherever you go.
Cambridge Tyre & Alignment Video
▷ Hankook Tyres
Cambridge is a town in the Waipa district within the Waikato region of the North Island of New Zealand. The Waipa District Council administers the authority. In the urban area, it has a population of 19,600 and is known as “The City of Trees and Champions”. Its primary sources of income for the city come from tourism, dairy farming, the horse industry and sports.
Hankook Tyres History
Hankook’s origins date back to the 1940s in South Korea, making it the first Asian manufacturer in history. Other brands had some manufacturing plants in this part of the world, but Hankook was the first to come out specifically from there.
One of the things that attracted the most attention from the beginning was the size of its facilities, which are still in Seoul today. At first, it made not only tires for cars but also for airplanes, as well as synthetic compounds for other industries.
The number of factories was expanded. First in other locations in Korea, then in Japan and China and later, after great success in their sales, they decided to establish subsidiaries in the United States. Shortly after they did the same in Europe, opening a headquarters in Germany.
Hankook wants to become a premium tire brand Currently, the South Korean manufacturer is the seventh worldwide in revenue, registering a total of 5.3 billion euros in 2017, so the goal that has been set is not easy. Investment in marketing and advertising, as well as placing the accent on high-end car brands and competition are the main pillars on which the manufacturer operates.
Hankook knows that it has come later than other manufacturers and that they are well established. Despite being a relatively young brand, born in 1941 and turning 77 last May, it has managed to open a gap between European, North American and Japanese manufacturers, which occupy the top positions in sales worldwide.
Hankook is the third largest Asian brand in the world in terms of turnover, only ahead of Bridgestone and Sumitomo. As shown in the table, drawn up according to data from the ETRMA (European tire manufacturers association), the gap between the first two brands, Bridgestone and Michelin, and the rest is remarkable, being the only ones that exceed 20,000 million euros in annual income.
Despite this, Hankook begins to close the gap with its immediate competitors: Pirelli and Sumitomo are close. In fact, in recent years, Hankook has not stopped growing in turnover, experiencing growth between 2015 and 2016 of 4% and almost 1% between 2016 and 2017. Its range supplies tires for both passenger cars and heavy vehicles and light, as well as competition.
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