Beaurepaires Te Rapa
Phone: +64 7849 6033
Address: 4 Pukete Road, Hamilton, Waikato
Opening Hours: Monday to Friday: 08:00 – 17:00, Saturday: 09:00–12:00, Sunday: Close.
Tyres Brands: Michelin, BF Goodrich, Dunlop, Continental, Maxxis and Goodyear.
▷ Hankook Tyres
Beaurepaires History – Te Rapa
Beaurepaires is a huge international retail tyre company, it was founded in Australia in 1922 by Sir Frank Beaurepaires, and today it has a presence in several countries in the southern hemisphere.
Its particular logo maybe is because in 1933 this company set up its own tyre manufacturer factory in Australia with the name Olympic Tire & Rubber Co. (Greek statue with giant tyre on his shoulders).
1980: Beaurepaires and Olympic amalgamate with Dunlop, 2006: Goodyear Tire & Rubber Company took 100% ownership of the company. 2008: The Company ceases manufacturing in Australia to focus on their marketing, wholesale and retail operations by Goodyear & Dunlop Tyres.
One of the main characteristics of this company is its particular combination of blue and orange colours in all its stores. It is also important to mention their excellent TV discount commercial and its great effort focused on customer satisfaction.
Today the company sells several tyres brands including Michelin, BF Goodrich, Goodyear and Dunlop. Also provides brake servicing, batteries, wheels alignment and balancing, puncture repair and oil change.
The main locations of its stores are in Northland, Auckland, Waikato, Bay of Plenty, Gisborne, Hawkes Bay, Manawatu/Whanganui, Taranaki, Wellington, Tasman, Canterbury, Otago and Southland.
Hankook Tyres History
Hankook’s origins date back to the 1940s in South Korea, making it the first Asian manufacturer in history. Other brands had some manufacturing plants in this part of the world, but Hankook was the first to come out specifically from there.
One of the things that attracted the most attention from the beginning was the size of its facilities, which are still in Seoul today. At first, it made not only tires for cars but also for airplanes, as well as synthetic compounds for other industries.
The number of tyres factories was expanded. First in other locations in Korea, then in Japan and China and later, after great success in their sales, they decided to establish subsidiaries in the United States. Shortly after they did the same in Europe, opening a headquarters in Germany.
Hankook wants to become a premium tire brand Currently, the South Korean manufacturer is the seventh worldwide in revenue, registering a total of 5.3 billion euros in 2017, so the goal that has been set is not easy. Investment in marketing and advertising, as well as placing the accent on high-end car brands and competition are the main pillars on which the manufacturer operates.
Hankook knows that it has come later than other manufacturers and that they are well established. Despite being a relatively young brand, born in 1941 and turning 77 last May, it has managed to open a gap between European, North American and Japanese manufacturers, which occupy the top positions in sales worldwide.
Hankook is the third largest Asian brand in the world in terms of turnover, only ahead of Bridgestone and Sumitomo. As shown in the table, drawn up according to data from the ETRMA (European tire manufacturers association), the gap between the first two brands, Bridgestone and Michelin, and the rest is remarkable, being the only ones that exceed 20,000 million euros in annual income.
Despite this, Hankook begins to close the gap with its immediate competitors: Pirelli and Sumitomo are close. In fact, in recent years, Hankook has not stopped growing in turnover, experiencing growth between 2015 and 2016 of 4% and almost 1% between 2016 and 2017. Its range supplies tires for both passenger cars and heavy vehicles and light, as well as competition.
Tyres in Hamilton
There are an estimated 127.000 vehicles in Hamilton, which means there are 635.250 tyres in this city.
Hamilton is a city located on the North Island, just 130 km from Auckland, the city of Hamilton is the fourth largest metropolitan area in New Zealand with a population of 200,000 inhabitants.
The visually stunning gardens of Hamilton are connected by paths that wind through a gallery of themed gardens, from greater Italy to tranquil Asia. Other highlights of the city are the Waikato Museum or the Hamilton Zoo, which allows you to observe native birds by entering an aviary where the birds fly freely.
The central part of Hamilton is easy to navigate and is packed with cafes, restaurants and bars where you can enjoy wine, delicacies and dancing all night long. Between February and October, you can watch a rugby match at the Waikato Stadium. Don’t forget to wear the local colors: red, yellow and black!
Known for its scenic diversity, the Hamilton & Waikato region offers a myriad of outdoor activities including hiking, biking along the Waikato River, bush hiking at night, and mountain biking. A well-known place is the Maungatautari Ecological Reserve, which allows hikers to enjoy a magnificent experience in the New Zealand forest.
The city of Hamilton has stunning gardens, many shops, restaurants, and fun nightlife. It also has many accommodations. Hamilton provides the perfect base for exploring a great region.
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