Carters Tyres Tokoroa
Phone: +64 7886 8321
Tyres Brands: Falken, GT Radial & Pirelli.
Address: 55 Ashworth Street, Tokoroa, Waikato.
Opening Hours: Monday to Friday: 07:30 – 17:00, Saturday: 09:00–12:00, Sunday: Close.
Tokoroa located 30km southwest of Rotorua, halfway between Taupo and Hamilton on State Highway 1. It is the largest settlement in the Waikato region with a population of about 14,300. The vital economic element of the area is forestry with the main industry being sheep and dairy farming.
About Carters Tyres Tokoroa
Carters Tyres Service is one of New Zealand’s most iconic tyre companies. Founded in 1985 by New Zealand businessman Gary Carter, today it has more than 40 branches throughout the country.
What makes this company special and important is that it re-invests all its capital in setting up new tyre stores in different towns in all New Zealand, giving back to the community all the support they have given this company over the years.
Carters Tyres Service is a family business managed by Gary and Matt Carter (son) together, achieving to open new modern tyres stores in recent years.
In addition, the company is specialized in car, truck and agricultural tyres. And it also provides the services of alignment, punctures, wheels and batteries.
Carters Tyres Service are New Zealand´s largest independent 100% kiwi owned and operated serving clients like big trucks companies to the smaller family wagons. For tractor to racing cars, from north to south in the country, the company always has its doors open for customers who need tyres.
▷ Pirelli tires video
Pirelli Tyres History
It was on January 28, 1872 when Giovanni Battista Pirelli obtained the registration of a company that began as a producer of rubber objects and has ended up being a benchmark for high-performance tires
Born on December 27, 1848 in Varenna, Giovanni Battista Pirelli was the eighth of ten children of Santino Pirelli, a baker, and Rosa Riva, although only five survived. After his initial studies, he transferred to Milan to study physics and mathematics, then to Pavia to expand them, he enlisted with Garibaldi’s troops in the War of Independence of 1866 and finally returned to Milan to obtain the title of industrial engineer, that he got with the best grades of his promotion.
That earned him a scholarship that, through Europe, allowed him to meet great companies, personalities and production methods. But above all, an element that was revolutionizing the industry: rubber, or elastic rubber. The fellowship lasted until September 1871. But Pirelli already had an idea in mind, and so, on January 28, 1872, he founded the GB Pirelli & Co., of which he was the sole managing partner, with a registered capital of 215,000 lire. His first factory, on the banks of the Sevesetto, was modest, with only a thousand square meters and just 45 workers, which in just 10 years will already be 250.
Initially with rubber tubes and tapes, but gradually expanding the business to shoe soles, raincoats or tire cables, only three years after the company was founded, half of the country’s demand for rubber objects is Pirelli. But that’s not enough. Pirelli’s mind for the future leads him to see the future in telecommunications. And it is there where from 1881 onwards it will expand its range of products, with submarine cables for telecommunications, which allowed the telegraph cables to be passed under water not only in Italy, but also in Africa or from Barcelona to Palma de Mallorca.
That prosperity also had to confront legitimate workers’ demands. That is where the first chapter of the Pirelli series begins and ends, with the strike on May 5, 1898 that resulted in the Bava Beccaris massacre, with 418 people killed and hundreds injured by police and government repression. Giovanni Battista Pirelli thinks from his factory how to improve the employment situation, which in the future will lead to a scientific organization of work, the presence of doctors and psychological tests and an improvement in working conditions. But just before, in 1901, the production of what would be the signature work and hallmark of the firm had started: automobile and motorcycle tires.
Back to pirelli tyres nz