Cranefield Automotive & Tyres
Phone: +64 9426 4843
Tyres Brands: Cooper Tires, Pirelli, Michelin, Yokohama, Hankook.
Address: 37 Wainui Road, Stanmore Bay, Silverdale, Auckland.
Opening Hours: Monday to Friday: 07:30 – 17:00, Saturday: 08:00–12:00, Sunday: Close.
About Cranefield Automotive & Tyres
TYREWORX is a leading company, made up of independent tyre retailers in New Zealand
It is an organization that has different owners, but all of them retain their image and essence, and it is fully owned by each distributor, who have their own stores.
As each store is independent, they can offer different products and services to suit your needs. These include roof repairs; sale of batteries; wheel alignments; supply, adjustment and balancing of tires; sales of alloy wheels; suspension repairs and upgrades, among others.
They work with an excellent range of tyres brands, and they include TOYO, NANKANG, YOKOHAMA, GT RADIAL, MICHELIN, PIRELLI, GOODYEAR and HANKOOK.
The owner of the tyre shop runs each store, but they maintain their identity and image, and above all the quality of care and service in the same way, so that their customers choose them in any Tyreworx store they go to, even if it is not from the same owner.
If you are looking to have your vehicle in excellent condition, do not hesitate to contact the Tyreworx team today to meet them and get a free quote according to what you are looking for!
▷ Pirelli tires video
Pirelli Tyres History
It was on January 28, 1872 when Giovanni Battista Pirelli obtained the registration of a company that began as a producer of rubber objects and has ended up being a benchmark for high-performance tires
Born on December 27, 1848 in Varenna, Giovanni Battista Pirelli was the eighth of ten children of Santino Pirelli, a baker, and Rosa Riva, although only five survived. After his initial studies, he transferred to Milan to study physics and mathematics, then to Pavia to expand them, he enlisted with Garibaldi’s troops in the War of Independence of 1866 and finally returned to Milan to obtain the title of industrial engineer, that he got with the best grades of his promotion.
That earned him a scholarship that, through Europe, allowed him to meet great companies, personalities and production methods. But above all, an element that was revolutionizing the industry: rubber, or elastic rubber. The fellowship lasted until September 1871. But Pirelli already had an idea in mind, and so, on January 28, 1872, he founded the GB Pirelli & Co., of which he was the sole managing partner, with a registered capital of 215,000 lire. His first factory, on the banks of the Sevesetto, was modest, with only a thousand square meters and just 45 workers, which in just 10 years will already be 250.
Initially with rubber tubes and tapes, but gradually expanding the business to shoe soles, raincoats or tire cables, only three years after the company was founded, half of the country’s demand for rubber objects is Pirelli. But that’s not enough. Pirelli’s mind for the future leads him to see the future in telecommunications. And it is there where from 1881 onwards it will expand its range of products, with submarine cables for telecommunications, which allowed the telegraph cables to be passed under water not only in Italy, but also in Africa or from Barcelona to Palma de Mallorca.
That prosperity also had to confront legitimate workers’ demands. That is where the first chapter of the Pirelli series begins and ends, with the strike on May 5, 1898 that resulted in the Bava Beccaris massacre, with 418 people killed and hundreds injured by police and government repression. Giovanni Battista Pirelli thinks from his factory how to improve the employment situation, which in the future will lead to a scientific organization of work, the presence of doctors and psychological tests and an improvement in working conditions. But just before, in 1901, the production of what would be the signature work and hallmark of the firm had started: automobile and motorcycle tires.
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