Phone: +64 3 442 7525
Address: Repco Boulevard, 21 Industrial Place, Otago
Tyres Brands: Michelin, BF Goodrich, Dunlop, Continental, Maxxis and Goodyear.
Opening Hours: Monday to Friday: 08:00 – 17:00, Saturday: 09:00–12:00, Sunday: Close.
Queenstown is located on the shores of Lake Wakatipu and surrounded by imposing mountains, is a district of the Otago region, southwest of South Island New Zealand. The city is known as the “Adventure Capital of the World” as it is a popular destination among young people and foreign tourists where adventure sports, extreme sports and skiing are practised during the four seasons. In the urban area, it has an estimated population of 16,600 inhabitants.
Beaurepaires History – Queenstown
Beaurepaires is a huge international retail tyre company, it was founded in Australia in 1922 by Sir Frank Beaurepaires, and today it has a presence in several countries in the southern hemisphere.
Its particular logo maybe is because in 1933 this company set up its own tyre manufacturer factory in Australia with the name Olympic Tire & Rubber Co. (Greek statue with giant tyre on his shoulders).
1980: Beaurepaires and Olympic amalgamate with Dunlop, 2006: Goodyear Tire & Rubber Company took 100% ownership of the company. 2008: The Company ceases manufacturing in Australia to focus on their marketing, wholesale and retail operations by Goodyear & Dunlop Tyres.
One of the main characteristics of this company is its particular combination of blue and orange colours in all its stores. It is also important to mention their excellent TV discount commercial and its great effort focused on customer satisfaction.
Today the company sells several tyres brands including Michelin, BF Goodrich, Goodyear and Dunlop. Also provides brake servicing, batteries, wheels alignment and balancing, puncture repair and oil change.
The main locations of its stores are in Northland, Auckland, Waikato, Bay of Plenty, Gisborne, Hawkes Bay, Manawatu/Whanganui, Taranaki, Wellington, Tasman, Canterbury, Otago and Southland.
Tyres in Otago
There are an estimated 180.000 vehicles in Otago, which means there are 900.000 tyres in this region.
Otago, situated in the south-eastern part of the South Island has an area of about 32,000 km², and its main town is in Dunedin (the second largest city in the South Island). It is followed by the regions of Oamaru, Balclutha, Alexandra and the tourist centres of Queenstown and Wanaka. In the south of the Otago peninsula, Wanaka, there is an important coal mine and also rivers such as Waitaki and Clutha flow which generate electricity to the whole region.
▷ Maxxis Tyres Video
Maxxis Tyres NZ History
Maxxis, founded in 1974 in China, under the name of “Cheng Shin Tire”, has been gaining ground in the industry for its high-performance wheels, with optimized designs that guarantee its buyers a comfortable ride and optimum durability.
The growth and acceptance of these tyres have been such that the brand already has operations in all continents, including of course Latin America, where its prices are very competitive. In 2009, the company was already part of the select world top 10 tyre manufacturers, and since 2012 it is in the ninth position.
Compared to its prices, it is possible to calculate a difference concerning tyres of other brands of approximately 30%. This does not mean that they are bad quality tyres, but that the manufacturer has developed a business model that allows it to deliver its products at a favourable price.
In the commercial world, being first is not always about winning, and Maxxis points you towards specialized segments where it has undoubtedly been very successful.
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