Beaurepaires Cumberland Street
Phone: +64 3474 0920
Address: 420 Cumberland Street, Dunedin
Opening Hours: Monday to Friday: 08:00 – 17:00, Saturday: 09:00–12:00, Sunday: Close.
Tyres Brands: Michelin, BF Goodrich, Dunlop, Continental, Maxxis and Goodyear.
Beaurepaires History – Cumberland
Beaurepaires is a huge international retail tyre company, it was founded in Australia in 1922 by Sir Frank Beaurepaires, and today it has a presence in several countries in the southern hemisphere.
Its particular logo maybe is because in 1933 this company set up its own tyre manufacturer factory in Australia with the name Olympic Tire & Rubber Co. (Greek statue with giant tyre on his shoulders).
1980: Beaurepaires and Olympic amalgamate with Dunlop, 2006: Goodyear Tire & Rubber Company took 100% ownership of the company. 2008: The Company ceases manufacturing in Australia to focus on their marketing, wholesale and retail operations by Goodyear & Dunlop Tyres.
One of the main characteristics of this company is its particular combination of blue and orange colours in all its stores. It is also important to mention their excellent TV discount commercial and its great effort focused on customer satisfaction.
Today the company sells several tyres brands including Michelin, BF Goodrich, Goodyear and Dunlop. Also provides brake servicing, batteries, wheels alignment and balancing, puncture repair and oil change.
The main locations of its stores are in Northland, Auckland, Waikato, Bay of Plenty, Gisborne, Hawkes Bay, Manawatu/Whanganui, Taranaki, Wellington, Tasman, Canterbury, Otago and Southland.
There are an estimated 97.000 vehicles in Dunedin, which means there are 486.000 tyres in this city.
Dunedin is located in the bay of Otago which runs along the end of the South Island. The primary industries that stand out are engineering, software engineering, biotechnology and fashion thanks to the classes given at the University of Otago. This city was built with the richness of the gold rush, so it stands out for its extensive Edwardian and Victorian architecture in the area. Sheep and cattle are raised in the surroundings.
▷ Maxxis Tyres Video
Maxxis Tyres NZ History
Maxxis, founded in 1974 in China, under the name of “Cheng Shin Tire”, has been gaining ground in the industry for its high-performance wheels, with optimized designs that guarantee its buyers a comfortable ride and optimum durability.
The growth and acceptance of these tyres have been such that the brand already has operations in all continents, including of course Latin America, where its prices are very competitive. In 2009, the company was already part of the select world top 10 tyre manufacturers, and since 2012 it is in the ninth position.
Compared to its prices, it is possible to calculate a difference concerning tyres of other brands of approximately 30%. This does not mean that they are bad quality tyres, but that the manufacturer has developed a business model that allows it to deliver its products at a favourable price.
In the commercial world, being first is not always about winning, and Maxxis points you towards specialized segments where it has undoubtedly been very successful.
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