Telephone: +64 9299 6170
Brands: Michelin, BF Goodrich, Dunlop, Continental, Maxxis y Goodyear.
Address: 102 Great South Road, Takanini Auckland
▷ Hankook Tyres
Beaurepaires History – Takanini
Beaurepaires is a huge international retail tyre company, it was founded in Australia in 1922 by Sir Frank Beaurepaires, and today it has a presence in several countries in the southern hemisphere.
Its particular logo maybe is because in 1933 this company set up its own tyre manufacturer factory in Australia with the name Olympic Tire & Rubber Co. (Greek statue with giant tyre on his shoulders).
1980: Beaurepaires and Olympic amalgamate with Dunlop, 2006: Goodyear Tire & Rubber Company took 100% ownership of the company. 2008: The Company ceases manufacturing in Australia to focus on their marketing, wholesale and retail operations by Goodyear & Dunlop Tyres.
One of the main characteristics of this company is its particular combination of blue and orange colours in all its stores. It is also important to mention their excellent TV discount commercial and its great effort focused on customer satisfaction.
Today the company sells several tyres brands including Michelin, BF Goodrich, Goodyear and Dunlop. Also provides brake servicing, batteries, wheels alignment and balancing, puncture repair and oil change.
The main locations of its stores are in Northland, Auckland, Waikato, Bay of Plenty, Gisborne, Hawkes Bay, Manawatu/Whanganui, Taranaki, Wellington, Tasman, Canterbury, Otago and Southland.
Takanini: Suburb located north of Auckland and on the banks of Pahurehure Inlet, another suburb in the southeast of the region. Its two main shopping centres are Southgate Shopping Centre and Takanini Village. The suburb is home to a company Fonterra Brands Dairy, a new residential development in Addison was about 13.000 inhabitants. At the same time, in Takanini they pass the South highway Auckland and the North Island Mainline Railway.
Hankook Tyres History
Hankook’s origins date back to the 1940s in South Korea, making it the first Asian manufacturer in history. Other brands had some manufacturing plants in this part of the world, but Hankook was the first to come out specifically from there.
One of the things that attracted the most attention from the beginning was the size of its facilities, which are still in Seoul today. At first, it made not only tires for cars but also for airplanes, as well as synthetic compounds for other industries.
The number of tyres factories was expanded. First in other locations in Korea, then in Japan and China and later, after great success in their sales, they decided to establish subsidiaries in the United States. Shortly after they did the same in Europe, opening a headquarters in Germany.
Hankook wants to become a premium tire brand Currently, the South Korean manufacturer is the seventh worldwide in revenue, registering a total of 5.3 billion euros in 2017, so the goal that has been set is not easy. Investment in marketing and advertising, as well as placing the accent on high-end car brands and competition are the main pillars on which the manufacturer operates.
Hankook knows that it has come later than other manufacturers and that they are well established. Despite being a relatively young brand, born in 1941 and turning 77 last May, it has managed to open a gap between European, North American and Japanese manufacturers, which occupy the top positions in sales worldwide.
Hankook is the third largest Asian brand in the world in terms of turnover, only ahead of Bridgestone and Sumitomo. As shown in the table, drawn up according to data from the ETRMA (European tire manufacturers association), the gap between the first two brands, Bridgestone and Michelin, and the rest is remarkable, being the only ones that exceed 20,000 million euros in annual income.
Despite this, Hankook begins to close the gap with its immediate competitors: Pirelli and Sumitomo are close. In fact, in recent years, Hankook has not stopped growing in turnover, experiencing growth between 2015 and 2016 of 4% and almost 1% between 2016 and 2017. Its range supplies tires for both passenger cars and heavy vehicles and light, as well as competition.
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